RAW & Rich by LA was founded by LaRhonda, also known as LA, a licensed Cosmetologist and certified Cranial Prosthesis Specialist with a deep passion for beauty, fashion, and healthy hair.
With a vision to create a luxury raw hair extensions brand that feels as natural as it looks, LA set out to offer premium-quality collections that blend effortlessly, enhance confidence, and create the illusion of hair growing directly from the scalp.
What started as a passion for beauty soon evolved into something far more meaningful.
BEHIND THE HAIR
LA’s purpose deepened when her mother began experiencing alopecia, inspiring her to go beyond offering high-quality raw hair extensions. She became committed to creating products that not only elevate beauty, but also support healthy hair growth, scalp wellness, and restoration.
That journey gave birth to RAW & Rich by LA a brand built on both beauty and purpose.
Today, RAW & Rich by LA represents more than luxury hair. It is a reflection of confidence, care, and empowerment for women who desire premium hair solutions while nurturing the health of their natural hair underneath.
At RAW & Rich by LA, we believe beauty should feel effortless, authentic, and rich in every way.